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We're excited to be developing a Facebook app for Save the Children. Facebook friends will soon be able to undertake fundraising projects such as building an entire classroom in some of the world's poorest communities. Gifts can also be purchased on behalf of friends and family as a unique way to...    More

Rich Internet technologies like AJAX and streaming video (think YouTube) have greatly enhanced the online experience, yet pose special challenges to Internet audience measurement. In a move designed to address these challenges, Internet research firm Nielsen/NetRatings has changed its web traffic...    More

Research from AdTech, a global provider of ad serving technology has revealed that just 2 out of 1000 banner impressions get clicked on by European web users. The current CTR of 0.18% has been steadily declining from 0.33% since AdTech first started measuring CTR in 2004. The news isn't suprising...    More